Tuesday, February 23, 2010

A Greeting E-mail to All Village Realty

Greetings to all from Rob and Keith at Landmark Mortgage Planners,



Most of you already know by now that we are here on site to service all of your mortgage needs at Coldwell Banker All Village Realty. We’ve enjoyed meeting many of you and look forward to meeting those of you that we haven’t. We feel that it speaks volumes of the ownership and management to have the vision of creating a more synergistic approach to providing all of our clients with superior service for their mortgage and real estate needs. We are also very excited to be able to work closely on site with Tri-County Land Title and Escrow Co. and The Millhorn Law Firm who also have a proven track record and great reputation. We are dedicated to your service and we wanted to take a moment to explain our business model and a few of the things that set us apart from the rest:



-We often double and triple submit our loans to ensure they close on time. This strategy is a must due to the current heightened sensitivity of internal underwriting and this is why we are maintaining a near 100% pull through ratio. If a loan gets denied with one lender/underwriter, we already have our plan B and C in place. No Surprises, we close on time!

-We have a realistic approach and strategically communicate any red flags and obstacles that we foresee in the beginning of the origination process in an effort to set the stage for realistic timelines/expectations while keeping the deal transparent and successful.

-We pride ourselves on adapting to the new underwriting guidelines as quickly as they change and then digesting them into simple terms to keep you up to date with the essential information needed to make your job easier.

-We have an arsenal of marketing material and resources available and would be glad to help you with any flyers or promotional materials for your listings.

-We have a lot of experience dealing with bank foreclosures and short sales and know what it takes to structure a deal correctly and to motivate the seller/bank to accept our offers. We also can eliminate a lot of wasted time by being able to contact the sellers directly, as your buyers’ mortgage representatives, while not crossing over any ethical boundaries that typically restrict the buyer’s agent from communicating with the selling side. Many times our extra proactive communication and professionalism leads to the sellers accepting our deals, even when the listing agent was not cooperative or was seemingly trying to stifle our efforts.

-We use Consumer direct marketing to get to the borrowers first through numerous marketing/advertising campaigns so that we can provide you with pre approved buyers. We like to reciprocate.

-AVAILABILITY- We always answer our phones including our mobile lines after hours and on the week-ends. We know that many clients need to speak to somebody after hours when they aren’t working and when they are out looking for properties and ready to make an offer. This extra dedication of our time has been integral in building our business and our reputation.



Ultimately the success of both of our businesses comes down to the lasting relationships that we build with our clients. We have a client for life approach as we build and maintain these relationships endorsing our realtor partners as well. Here are some of the systems that we use to help us meet our prospect and referral marketing goals:



-Mortgage Quest is a highly sophisticated mortgage/ real estate CRM that we use for our automated follow up/drip campaigns that we share with our preferred realtors.

-Every client or prospect that comes to Landmark Mortgage Planners gets put into a specific campaign, whether it be for credit repair, simple letters of appreciation, or a campaign designed to cultivate referrals from our influential customers.

-Nobody slips through the cracks, and everybody gets periodic correspondence for years to come including birthdays, anniversaries and holidays.

-We are capable of co-branding these efforts to keep not only us in our clients minds but you also as their realtor.



When it comes to loan processing, our team is among the most experienced, competent, and determined in the industry. We process our loans in-house and utilize a technology called PushMx that allows us to maintain the highest level of communication throughout the files underwriting between the loan officer, processor, client, and ultimately you, the realtor. We are constantly in search of utilizing the best technologies for every aspect of our business to create better service for our clients and business partners. Please feel free to come to us with any questions that you may have, even if you have a deal already positioned with another lender that you just need advice or guidance on! That’s why we are here, to help create a powerful business synergy, to meet the demands of this current market as a team. We have a full spectrum of programs and lending tools we specialize in, including: USDA, FHA, conventional, commercial, small business loans, reverse mortgages, reverse mortgage purchases, and private lending.



We look forward to introducing you to the rest of our team and continuing to get to know all of you. We feel that the sky is the limit! Let’s take all of our production to the next level!



Committed to your success,



Rob Ziebart and Keith Meredith

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